VIA Klyukva presents a new and truly one-of-a-kind project that has already gone viral in Estonia and Finland!
"Klyukvenny Morz" is a series of immersive music parties (a fun stand-up lecture + quiz + dance party + karaoke), with each event featuring a new theme. "Klyukvenny Morz" is a refreshing mix of interesting facts from the world of music, jokes, quizzes, songs, and dancing.
We will gather with you in a cozy and spacious bar so that you can:
Learn a lot of interesting things about an iconic musician, genre, sound, or event, in a fun way, with jokes, behind-the-scenes details, and live demonstrations
Take part in a themed quiz
Sing karaoke and dance to songs from the theme
Chat with cool people who are interested in the behind-the-scenes world of music and love to have fun
Have a great time and feel nostalgic
The Morz theme on January 23 is Russian rock of the 90s and 00s. We will continue reminiscing about the Russian-language rock music that an entire generation grew up on. Zemfira, Mumiy Troll, Splean, Bi-2, Leningrad, Nochnye Snaipery, Lyapis Trubetskoy, Naik Borzov, Noize MC, Tantsy Minus, Slot, Amatory, Stigmata, Jane Air, and many other legends have traveled with us from cassette tapes to MP3 players and, of course, into our hearts.
How did the new rockers continue the traditions of Kino and Mashina Vremeni?
How did rock musicians come out of the underground and start earning on par with pop stars?
How was 2000s rock different from rock in the 80s and 90s?
Why did Russian rock remain depressing despite the prosperous 2000s?
Where did the emo and alternative offshoots come from?
And most importantly, how did Sergey Shnurov build a business empire, why does even Pugacheva love Zemfira, and what did you even know about junk?
We ran the musical calculations and found the answers to these questions, and also revealed the formula for the success of true Russian rock.
After the main part of the evening (an interactive stand-up lecture), we will move on to the entertainment part of the party: we will hold a quiz on 2000s rock hits and sing and dance to the biggest hits (get ready for songs by Zemfira, Nochnye Snaipery, Splean, Leningrad, and Bi-2): you can just listen, you can dance, or you can perform your favorite songs yourself.
The event will take place all evening on January 23 (Saturday) starting at 6:00 PM in the cozy and spacious Galerija 73 bar.
