“MADAME RUBINSTEIN”
A famous play about the woman who changed the world
The play by Australian playwright and screenwriter John Misto takes us to 1950s New York, to Helena Rubinstein’s beauty empire. This woman’s name entered the business history of the 20th century: waterproof mascara, modern face creams, the world’s first cosmetics salons - this is only a small part of her inventions. The commanding and determined Helena left behind even such powerful competitors as Elizabeth Arden and Charles Revson.
It was Helena Rubinstein who changed ideas about beauty and created many innovations in business that are now commonplace.
But what was the other side of such grand success? Risky ventures, fierce competition, betrayal by those close to her, the death of her son... Yet by the end of her life, Helena, like the other characters, comes to realize before our eyes that the ability to love is more important than victories in business.
“Madame Rubinstein” - a finely crafted plot and excellent dialogue in the translation by Olga Varshavera and Tatjana Tulchinskaya.
Starring theater and film actress Vera Babicheva. The performance features music by Avi Benjamin (Israel), one of the best contemporary composers of theater music.
Running time: 1 hour 50 minutes without an intermission. Our hall has only 120 seats. The performance will take place in the hall of the K.Suns cinema (83/85 Elizabetes Street)
The performances will be in Russian
“Madame Rubinstein” is a production by the theater “12 LUGAS/12 LUGAS,” created in Latvia in 2024. This international theater project introduces audiences to the best plays in English of the 21st century. Productions based on them were staged and are still being performed on the main stages of European theaters.
